Top 5 Beauty Retail Apps Performance in Italy: Q1 2025

In the first quarter of 2025, the top beauty retail apps in Italy showed varied performance across downloads and active user metrics, as revealed by Sensor Tower data.

Notino: profumi e cosmetici saw a significant jump in weekly downloads, peaking at around 36K in mid-February. Active users rose from 76K at the start of January to a high of approximately 123K by mid-February, before stabilizing around 104K towards the end of March.

SEPHORA - Maquillage, Parfum experienced a decline in downloads early in the quarter, reaching a low of 11K in February. However, the app rebounded with a spike to about 27K downloads by late March. Active users fluctuated, beginning at 149K and ending the quarter at around 129K.

Mein dm maintained a steady growth in downloads, with a notable increase to 18K in early March. Active users also showed positive momentum, climbing from 71K to a peak of 93K by mid-March.

Douglas - Parfüm & Kosmetik recorded a relatively stable download trend, fluctuating between 5K and 8K. Active users remained consistent, hovering around 43K to 48K throughout the quarter.

Marionnaud showed a varied download pattern, peaking at 3.4K in mid-February before tapering off to under 1K by the end of March.

For more detailed insights and data, visit Sensor Tower.